Search engine optimisation (SEO) means ensuring that all the elements that make up your website – from the navigation to the content – are correctly structured to help your site perform well on the search engines.
Why is a high search engine ranking important?
Surveys indicate that most Internet traffic comes from search engines (rather than people typing in your web address) and so you need to make sure that your website can be found. In addition, when searching, most people don’t look beyond page one of the results, so in a highly-competitive world, you need to be sure that your website is performing as well as it possibly can.
With a high ranking on the search engines, you can get ahead of your competitors and reach those all-important customers. But achieving and maintaining a good position can be difficult and time-consuming. That’s where we can help. We do the hard work for you and make sure your customers find your website before they find your competitors.
Can social media help with marketing on the internet?
Search engine optimisation and social media are the two key elements of marketing on the Internet and the best campaigns combine both. We'll work with you to develop a social media presence that will not only improve your search engine rankings but will direct traffic straight to your website.
What does SEO and online marketing involve?
Search engine optimisation and online marketing takes time to take effect and for the best results we recommend a campaign of several months. During the campaign we will carry out each of these processes:
- Research: We will start by analysing your business and your competitors and research the keywords that customers are using to find the services or goods you provide. We will review your website to see where improvements can be made.
- On-page SEO: We will incorporate the keywords people are searching for into the content of your site and optimise the hidden code (html tags and meta tags) to attract search engines.
- Off-page SEO & ongoing optimisation: We will attract high quality links back to your website and build an online network for your business using social media, blogs, forums and business directories to attract links and establish a respected online presence for your business. This is a process that works best if carried out gradually over several months. We will regularly monitor the performance of your website and make adjustments as necessary.
- Conversion: Good search engine results are just the first step. You need to make sure you are making the most of your site's visitors and converting them to sales. We will use Google website optimiser to test two versions of a main page to see which 'converts' most customers.
We follow the guidelines
We follow Google webmaster SEO guidelines to optimise your site without risking your site being banned for following unethical practices.
Regular reports
We will prepare a monthly performance report to show how the SEO and online marketing campaign is improving your search engine positions and attracting customers to your business.
No contracts
Although we recommend a campaign of several months to get the best results, we don't commit you to a set time scale. We offer monthly packages at a very reasonable rate and you can cancel your campaign with us at any time.
SEO Bradford, Leeds and beyond
We provide search engine optimisation services in Bradford, Leeds, throughout Yorkshire and across the UK. If you’d like to find out more, contact us today.